What cookies BOOTMARK uses, why, and how to control them.
This Cookie Policy explains how BOOTMARK ("we," "our," or "us") uses cookies and similar technologies on our website at bootmarkapp.com and in our web application. By continuing to use our site, you consent to our use of cookies as described in this policy.
Cookies are small text files stored on your device (computer, tablet, or phone) when you visit a website. They help websites remember information about your visit — such as your login status or preferences — to improve your experience on future visits. Cookies cannot run programs or deliver viruses to your computer.
| Category | Cookie Name / Provider | Purpose | Duration |
|---|---|---|---|
| Essential | session_id, csrf_token | Maintains your login session and protects against cross-site request forgery attacks. Required for the platform to function. | Session / 24 hours |
| Essential | auth_token | Stores your authentication state so you remain logged in across page loads. | 7–30 days |
| Functional | language_pref, ui_theme | Remembers your language selection and UI preferences so you don't have to reset them each visit. | 1 year |
| Analytics | Google Analytics (_ga, _gid) | Tracks aggregate page views, session duration, and feature usage to help us improve the product. No personally identifiable data is sent. | 2 years / 24 hours |
| Analytics | Mixpanel / Hotjar | Session recording and funnel analysis to understand how users interact with the platform. Used to identify UX issues. | 1 year |
| Marketing | Meta Pixel, Google Ads | Enables retargeting ads on platforms like Facebook and Google to reach people who have visited our site. Only active on the marketing website (bootmarkapp.com), not inside the app. | 90 days |
Essential cookies are strictly necessary for the BOOTMARK platform to operate. They enable core functions like logging in, maintaining your session, and processing transactions. You cannot opt out of essential cookies and continue using the Service — however, you can always clear cookies from your browser settings.
We use analytics tools to understand aggregate usage patterns — such as which features are used most often and where users encounter problems. This data is anonymized and never used to identify individual users. You can opt out of analytics cookies by adjusting your browser's cookie settings or using browser extensions like uBlock Origin.
Marketing cookies on our public website help us show relevant ads to people who have visited bootmarkapp.com. These cookies are placed by third-party advertising platforms (Google, Meta). They are NOT present in the BOOTMARK application itself — only on the public marketing website. You can opt out via the advertising platform's own opt-out tools or through the Digital Advertising Alliance's opt-out tool at optout.aboutads.info.
You can control cookies through your browser settings. Here's how to manage them in major browsers:
Note: Disabling essential cookies will prevent you from logging in and using the BOOTMARK application. Disabling analytics and marketing cookies will not affect your use of the platform.
Some features of BOOTMARK may include third-party content (such as embedded maps or payment processing interfaces) that set their own cookies. These third-party cookies are governed by the respective third parties' privacy and cookie policies, not this policy. We have no control over these cookies.
Some browsers include a "Do Not Track" signal. We honor Do Not Track signals — when detected, we disable non-essential analytics and marketing cookies for your session.
We may update this Cookie Policy to reflect changes in the cookies we use or applicable regulations. Updates will be posted at this URL with a revised "Last Updated" date.
Questions about our cookie practices: helpdesk@bootmarkapp.com
